Custom AI · 5 min read
Before you build an AI agent, define the handoff.
The most useful starting point is the moment a person needs help—and what should happen when the AI cannot finish the job.
MKAIN editorial · October 28, 2026CUSTOM AI. SOFTWARE. B2B GROWTH.
AI that works.
Apps that connect.
Built to grow.
Better customer experiences. Less manual work.
We build the AI, apps, and revenue systems that make it happen.
Strategy. Software. Story. One connected team.
MKAIN studio concept↓
THE EXPERIENCE BEHIND MKAIN
01 / WHAT WE MAKE POSSIBLE
Make the next move
your best move.
From the first customer question to the systems behind the sale. Built around the way your business works.
Concept visualization01 / CUSTOM AIAI that knows
AI that knows
your business.
Help customers find answers. Give your team a better starting point.
Concept visualization02 / CUSTOM APPSYour business.
Your business.
Your software.
Build the portal, app, or internal tool your off-the-shelf systems can’t give you.
Concept visualization03 / CONNECTED WORKFLOWSLess chasing.
Less chasing.
More doing.
Connect the inbox, CRM, calendar, and people behind every next step.
Owned technology04 / LEAD GENERATIONGet found.
Get found.
Start better conversations.
Turn a clear offer, useful content, and a better website into a connected inquiry path.
Owned technology05 / REVENUE SYSTEMSA clearer picture.
A clearer picture.
A stronger pipeline.
Know where opportunities come from, what happens next, and where growth gets stuck.
Stoking Fire production06 / VIDEO + STORYMake them feel it.
Make them feel it.
Then make it count.
Brand films, customer stories, and expert interviews that give buyers a reason to believe.
Customer portal · Concept visualizationYOUR BRAND. YOUR CUSTOMER EXPERIENCE.
One place.
A better experience.
A customer shouldn’t need five emails to find one answer. Give them a branded place to see progress, review work, and take the next step.
- Customer portals and web apps
- AI grounded in your business knowledge
- Connected approvals, messages, and documents
02 / CONNECT THE WHOLE JOURNEY
Good work shouldn’t
get lost in the handoff.
Bring marketing, customer experience, and operations into one connected process.
ONE CONNECTED CUSTOMER JOURNEYExample workflow
A CLEAR FIRST IMPRESSION
The right buyer.
A reason to engage.
Useful search content, a clear offer, and a film that makes your expertise feel human.
Website + video + searchRelevant inquiry
MKAIN × STOKING FIRE PRODUCTIONS
Real expertise.
Impossible to ignore.
People buy into people. Give your sales team a story worth sharing.
Expert interviewsCustomer storiesBrand filmsCampaign cutdowns
03 / TECHNOLOGY WE BUILD AND USE
More than ideas.
Working products.
Our owned software gives us a practical understanding of the systems businesses rely on.
04 / FIELD NOTES
A little clarity.
A better decision.
Revenue systems · 5 min read
Your lead form is the start of the workflow.
A practical way to connect the first inquiry to ownership, qualification, a real conversation, and revenue.
MKAIN editorial · October 28, 2026Video + sales · 4 min read
Give every B2B video a job in the sale.
An expert interview, customer story, and product film should each answer a different buying question.
MKAIN editorial · October 28, 2026BEFORE WE BUILD
Good questions.
Straight answers.
Where should we start?
Start with the moment that creates the most friction: a customer question, a manual process, or a missed opportunity. We help define a focused first project before expanding the scope.
Can you work with our current tools?
Yes. We review your existing CRM, inbox, calendar, applications, and available integrations. The plan can combine configuration, connections, and custom software.
How do you price a project?
After discovery, we propose a defined scope with deliverables, milestones, price, ownership, and support. Tool subscriptions and production requirements are identified before work begins.
Who is behind MKAIN?
MKAIN brings together Heath Squier and the capabilities behind EVKII, App My Agent, EMLbot, emlOPS, iSEOup, and Stoking Fire Productions. Each engagement has a clear team and scope.
YOUR NEXT CHAPTER STARTS WITH A CONVERSATION
What would a better
business look like?
Bring the bottleneck, the ambition, or the idea.
We’ll help you find the right first move.
Heath SquierFounder, MKAIN